In order to implement the national “Internet+” and big data strategy, and realize innovation, development, transformation and upgrading, in December 2015, China Foreign Trade Centre formulated the “Action Plan for Promoting the Canton Fair + Internet and Building Smart Canton Fair”, so as to provide one-stop and online-offline services including pre-exhibition, match making, smart services, smart business travel, Canton Fair certification, and enterprise promotion. The Canton Fair’s exhibition and service quality will be fully improved, and the Fair will be fostered to be a 24/7 trade promotion platform.
after the completion of the smart Canton Fair, online services will cover the entire process of before, during and after the exhibition. Exhibitors can use online services to complete setting-up and dismantling and search for buyers’ focus. Buyers can pre-search for exhibitors and exhibits to make efficient and reasonable business travel plans and improve sourcing efficiency. The Smart Canton Fair is dedicated to enhancing exhibition services and optimizing customer experience. It will also use digital intelligence tools to effectively develop and apply big data, providing both parties with more accurate trade analysis and matching services, creating more business opportunities and helping enterprises to use Canton Fair as a platform to explore the international market.